English 繁體 简体
  > People > Faculty Members

Professor CHAN Chung-shing (Johnson)


Research Assistant Professor

B.S.Sc., M.Phil., Ph.D. (CUHK)

(852) 3943-6233


Teaching Fields

Urban tourism
Sustainable tourism
Place branding and marketing

Research Interests

Place branding and marketing
Sustainable tourism
Recreation planning and management

Services/ Posts

Director, Master of Social Science in Sustainable Tourism (MSSST), Department of Geography and Resource Management, CUHK (Acting from Mar to July 2017)
Member, Global China Research Programme (GCRP)
Member, European Academy of Management (EURAM)
Member, Asia Pacific Tourism Association (APTA)
Member, European Academy of Management (EURAM)
Member, World Leisure Organization (WLO)
Early career member, Regional Studies Association (RSA)

Selected Publications

Chan, C. S., Nozu, K., & Cheung, L. T. O. (2019). Tourism and natural disaster management process: Perception of tourism stakeholders in the case of Kumamoto earthquake in Japan. Current Issues in Tourism, in press.

Agapito, D., & Chan, C. S. (2019). A multisensory approach to responsible management in community-based tourism: A case study in Hong Kong. Journal of Tourism Quarterly, in press.

Chan, C. S., & Peters, M. (2019). Investigating brand strategy gap in Hong Kong: First impressions and unique attractions. Asian Geographer, in press.

Ng, T-M., & Chan, C. S. (2019). Investigating film-induced tourism potential: The influence of Korean TV dramas on Hong Kong young adults. Asian Geographer, in press.

Marafa, L. M., & Chan, C. S. (Eds.). (2019). Sustainable tourism in Asia: People and place. Newcastle, The United Kingdom: Cambridge Scholar Publishing. [ISBN: 1-5275-3398-0]

Chan, C-S., Liu, Y, & Li, C-Y. (2019). Expectation-perception evaluation of theme park service quality in Zhengzhou Fantawild, China. Journal of Park and Recreation Administration, in press. doi: 10.18666/JPRA-2019-9157

Chan, C. S. (2019). Which city theme has the strongest local brand equity for Hong Kong: Green, creative or smart city? Place Branding and Public Diplomacy, 15(1), 12-27.

Marafa, L. M., Qi, H., & Chan, C. S. (2019). The roles of hierarchical administrations of tourism governance in China: A content analysis. Journal of Policy Research in Tourism, Leisure and Events, in press.

Chan, C. S., & Marafa, L. M. (2018). Branding places and tourist destinations: A conceptualization and review. In M. A. Camilleri (Ed.), The branding of tourist destinations: Theoretical and empirical insights (pp. 15-42). West Yorkshire, The United States: Emerald Publishing Limited.  [ISBN: 978-1-78769-374-6]

Chan, C. S., & Zhang, Y. (2018). Matching projected image with perceived image for geotourism development: A qualitative-quantitative integration. Asian Geographer, 35(2), 143-160.

Chan, C. S., Yuen, S. K., Duan, X., & Marafa, L. M. (2018). An analysis of push–pull motivations of visitors to Country Parks in Hong Kong. World Leisure, 60(3), 191-208.

Chan, C. S., Marafa, L. M., Konijnendijk van den Bosch, C. C., & Randrup, T. B. (2018). Starting conditions for the green branding of a city. Journal of Destination Marketing & Management, 10, 10-24. [SSCI: 3.667]

Peters, M., Chan, C. S., & Legerer, A. (2018). Local perception of impact-attitudes-actions towards tourism development in Urlaubsregion Murtal in Austria. Sustainability, 10(7), 2360-2388. [SSCI: 2.075]

Uvinha, R. R., Chan, C. S., Man, C. K., & Marafa, L. M. (2018). Comparing sport event tourists: Hong Kong and São Paulo. Brazilian Journal of Tourism Research, 12(1), 180-206.

Duan, X., Chan, C. S., & Marafa, L. M. (2018). Does authenticity exist in cultural theme parks? A case study of Millennium City Park in Henan, China. Journal of Tourism and Cultural Change, 17(3), 321-338. [SSCI: 1.105]

Chan, C. S., Si, F. H., & Marafa, L. M. (2018). Indicator development for sustainable urban park management in Hong Kong. Urban Forestry and Urban Greening, 31, 1-14. [SCI/SSCI: 2.782]

Chan, C. S., & Marafa, L. M. (2018). Knowledge-perception bridge of green-smart integration of cities: An empirical study of Hong Kong. Sustainability,10(1), 107-126. [SSCI: 2.075]

Ma, H., Li, S., & Chan, C. S. (2018). Analytic Hierarchy Process (AHP)-based assessment of the value of non-World Heritage Tulou: A case study of Pinghe County, Fujian Province, China. Tourism Management Perspectives, 26, 67-77. [SNIP: 1.225; SJR: 0.851]

Pikkemaat, B., Peters, M., & Chan, C. S. (2018). Needs, drivers and barriers of innovation: The case of an Alpine community-model destination. Tourism Management Perspectives, 25, 53-63. [SSCI: 1.779]

Liang, J., & Chan, C. S. (2018). Local cultural vicissitudes in regional tourism development: A case of Zhuhai. Tourism Management Perspectives, 25, 80-92. [SSCI: 1.779]

Chan, C. S., & Yuan, J. (2017). Changing travel behaviour of High Speed Rail passengers in China. Asia Pacific Journal of Tourism Research, 22(12), 1221-1237.[SSCI: 1.352]

Chan, C. S., Chiu, H. Y., & Marafa, L. M. (2017). The Mainland Chinese market for nature tourism in Hong Kong. Tourism Geographies, 19(5), 801-822. [SSCI: 2.068]

Chan, C. S. (2017). The application of fuzzy sets theory in eco-city classification. Place Branding and Public Diplomacy, 13(1), 4-17.

Chan, C. S. (2017). Health-related and elements in green space branding in Hong Kong. Urban Forestry and Urban Greening, 21, 192–202 [SCI/SSCI: 2.782]

Chan, C. S., Marafa, L. M., & McKercher, B. (2016). Sustainable architecture as a conceptual bridge of ecotourism and architecture. International Leisure Review, 2(5), 48-70.

Chan, C. S., & Marafa, L. M. (2016). How a green city brand determines the willingness to stay in a city? The case of Hong Kong. Journal of Travel and Tourism Marketing, 34(6), 719-731. [SSCI: 1.741]

Chan, C. S., & Marafa, L. M. (2016). The green branding of Hong Kong: Visitors’ and residents’ perceptions. Journal of Place Management and Development, 9(3), 289-312.

Chiu, H. Y., Chan, C. S., & Marafa, L. M. (2016). Local perception and preferences of nature tourism in Hong Kong. Tourism Management Perspectives, 20, 87-97. [SNIP: 1.381; SJR: 1.067]

Chan, C. S., Peters, M. & Marafa, L. M. (2016). An assessment of place brand potential: Familiarity, favourability and uniqueness. Journal of Place Management and Development, 9(3), 269-288.

Zhang, S., & Chan, C. S. (2016). Nature-based tourism development in Hong Kong: Importance–Performance perceptions of local residents and tourists. Tourism Management Perspectives, 20, 38-46. [SNIP: 1.381; SJR: 1.067]

Chan, C. S., & Marafa, L. M. (2016). Perceptual content analysis for city image: A case study of Hong Kong. Asia Pacific Journal of Tourism Research, 21(12), 1285-1299. [SSCI; Impact factor: 1.023]

Chan, C. S., Peters, M. & Marafa, L. M. (2015). Public parks in city branding: Perceptions of visitors vis-à-vis residents in Hong Kong. Urban Forestry & Urban Greening, 14(4), 1157-1165. [SCI/SSCI; Impact factor: 2.109]

Chan, C.S., Marafa, L.M., & van den Bosch, C.C.K. (2015). Changing perspectives in urban park management: A longitudinal study of Hong Kong. Managing Leisure, 20(1), 56-76.

Chan, C.S., Marafa, L.M., & McKercher, B. (2014). Linking ecotourism and architecture: A conceptual bridge of sustainable architecture. Eco-city and Green Building, 16, 36-41.

Chan, C.S. (2014). Applying linear programming in city brand equity concept: A case study of Hong Kong. International Journal of Tourism Sciences, 14(1), 1-22.

Chan, C.S., & Marafa, L.M. (2014). Developing a sustainable and green city brand in Hong Kong: Assessment of current brand and park resources. International Journal of Tourism Sciences, 14(1), 93-117.

Chan, C.S., & Marafa, L.M. (2014). Rebranding Hong Kong “Green”: The potential for connecting city branding with green resources. World Leisure Journal, 56(1), 62-80.

Chan, C.S., & Marafa, L.M. (2013). A review of place branding methodologies in the new millennium. Place Branding and Public Diplomacy, 9(4), 236-253.

Chan, C.S., & Konijnendijk, C.C. (May 2013). Grøn markedsføring af metropolen Hong Kong (In English: Green Branding of a Metropolis: Lesson from Hong Kong). Videnblade Park og Landskab, 3.3-77.

Chan, C.S., & Marafa, L.M. (2013). The quest for branding Hong Kong green. Regions, 289(1), 23-26.

Chan, C.S., & Marafa, L.M. (2008). Use of indicators and sustainability frameworks for effective urban park management. Australasian Parks and Leisure, 11(1), 21.

Chan, C.S., & Marafa, L.M. (2006). Components of urban park systems: United States and Hong Kong. Parks & Recreation, 41(1), 26-30.

Research and Teaching Projects

Investigating hearing-impaired visitor experience in Hong Kong Wetland Park from a perspective of a multi-sensory functional landscape. Principal Investigator; General Research Fund, Research Grants Council of Hong Kong, 01/01/2020-31/12/2022, HK$678,150

Identifying the role of tourism in the process of natural disaster recovery: Comparison between earthquake recovery in Kumamoto Prefecture and Hokkaido Prefecture. Principal Investigator; Sumitomo Foundation Fiscal 2018 Grant for Japan-related Research Project, 01/04/2019-31/03/2020, JPY900,000/~HK$63,100.

Are cities in Guangdong-Hong Kong-Macao Bay Area development attractive to university students in Hong Kong? From perceived image to locational decisions. Principal Investigator; Public Policy Research (PPR) Funding Scheme, Policy Innovation and Co-ordination Office (PICO), HKSAR Government, 01/03/2019-29/02/2020, HK$399,044

Comparing the paths from perceived image to locational decisions by Hong Kong and Shenzhen university students across cities in Guangdong-Hong Kong-Macao Greater Bay Area. Principal Investigator; Communication Department of the CCP in Shenzhen Municipality and Shenzhen Federation of Social Sciences, 21/09/2018-20/09/2019, RMB180,000

Investigating international university students as hosts for Visiting Friends and Relatives (VFR) travel through perspectives a comparative study between Hong Kong and Innsbruck. Principal Investigator, Direct Grant, CUHK Research Committee Funding, 07/2018-06/2020, HK$41,347

Investigating tourism as a strategy of recovery from natural disasters in Kumamoto Prefecture, Japan. Principal Investigator; Endowment Fund Research Grant 2017-18, United College, CUHK, 04/2017-03/2019, HK$29,725

Tripartite (teaching, learning and research) enhancement in tourism study: A scenario game approach. Principal Supervisor; Teaching Development and Language Enhancement Grant (TDLEG), CUHK, 01/2017-03/2019, HK$500,000

Active learning through an Immersive Virtual Reality Environment (IVR). Co-investigator; Teaching Development and Language Enhancement Grant (TDLEG), CUHK, 12/2016-07/2018, HK$800,000

Achieving sustainable urban park management in Hong Kong through the development of indicators. Principal Investigator, Principal Investigator, Public Policy Research (PPR) Fund, Central Policy Unit (CPU), HKSAR Government, 08/2016-10/2017, HK$340,786

The position of Hong Kong in brand equity building: Green city, smart city or creative city?. Principal Investigator, Direct Grant, CUHK Research Committee Funding, 06/2015-12/2016, HK$65,010